Adidas Padel
Racket Collection
Full year 2024
Sport Performance
05–12–2023
Metalbone: Ale Galán
Cross It: Martita Ortega
Adipower: Alex Ruiz
Discovery: RX, Match and Drive
As Head of Design at Adidas Padel, this was the first project I worked on. The goal was to design a full year collection shaping it for a sport that is keeps growing and evolving. Padel is being played more and more, its expansion knows no limits. It enhances performance and connects people.. It is the fastest growing sport in the last decades.
Here is the Creative Direction, Franchise vision and Full Racket collection
State of the Sport
Mission. Built for Sport, worn for Sport
Vision. Cultivate and support the communities around us
Values. Improve people’s lives through sport
Metalbone Padel Racket moldAsia Factory TripProduction molds
Metalbone
We seek the extraordinary
Greatness knows no end
Where others see the imposible
Disruptive. Innovative. Rebel
Ale GalánPol HernándezLorena Rufo
Cross It
Poise. Precision. Prestige.
New silhouette
No boundaries
Performance driven. Excellence. Sleek. Flow
Martita OrtegaDavid Gala
Adipower
Sharpen your game
Consistency is key
Own the game
Reliable. Consistent. Versatile
Alex RuizSeba Nerone
Discovery
Engage with the community
Unleash your potential
Passion for the game
RX. Match. Drive