I’m an industrial designer led by function, clarity, and the value of well-crafted work. My practice lives between strategy and making — thinking, defining, and building.
I work across industrial design and creative direction, with a focus on how products, services, and experiences can quietly improve everyday life. I value simplicity, usefulness, and meaning.
Industrial Design Engineering and Product Development
Universidad Politécnica de Madrid_UPM
Final Thesis with Honors
Madrid, Spain
SLEM Innovation & Training Institute for footwear and leather related industries
Footwear pattern making and prototyping course
Waalwijk, Netherlands
Escuela de Arte 10
Ciclo Formativo de Grado Superior en Gráfica Publicitaria
Madrid, Spain
Languages
Spanish. Mother Language
English. Full Professional Working Proficiency. FCE, Cambridge
French. Basic
Each project showcased at work index reflects my dedication to a deep research, understanding human interaction with objects, while exploring different creative concepts.
From initial concept sketches to the final product, my goal is to design equipment that enhances performance and helps individuals achieve their personal best.
I’m currently working as Design Director, leading product development with a strategic mindset and a hands-on approach. I collaborate with multidisciplinary teams to shape ideas and turn them into tangible, meaningful solutions within the Padel industry.
Adidas Padel_All For Padel
Design Director
2023-Present
Madrid, Spain
Adidas
Designer
2021-2023
Herzogenaurach, Bavaria, Germany
Freelance Senior Designer
2020-2021
Madrid, Spain
Assistant Designer
2019-2020
Herzogenaurach, Bavaria, Germany
Reebok
Assistant Designer-Design Intern
2018-2019
Barcelona, Spain
Soulsight
Freelance Strategy & Innovation
2017-2018
Madrid, Spain
ETSIDI DESIGN
Founder, Editor & Designer
2015-2018
Madrid, Spain
ETSIDI-UPM Industrial Design Department
Scholarship holder in Innovation Education Project
2015
Madrid, Spain
Petate explores multiple disciplines: handmade furniture, pattern making, apparel design, and analog photography. It’s a space where I work slowly and intentionally, driven by curiosity and a love for materials — whether it’s wood, fabric, or film.
Each piece or image is part of an ongoing exploration of form, texture, and everyday function. Petate is where I reconnect with making — no screens, no rush, just process and presence.
To me, It’s also a belief towards products, towards a different kind of thinking. From someone that meditates things quite much, but the right things. It’s part of my journey. And it has become a prjct that allows me to explore different object categories.
It’s a sense of belonging.
It’s through research and recreation.
It’s without commercial constrains.
Coz it is just my contribution.
All the objects showcased here are designed and produce by myself at my atelier. If you’re interested in contact for any inquiries, please, do not hesitate to reach me out.
You can also swing by my studio in Madrid, atelier pimentón