Adidas Football World Cup 22

Federations
Accessories and Gear
It is time to give sports back to the people



20–09–2022

DFB_Germany
RFEF_Spain
RBFA_Belgium
AFA_Argentina
FMF_Mexico
FCF_Colombia
JFA_Japan


CONCEPT STORY.

“It is time to give Sports back to the people” See possibilites where others see the imposible.

Football’s hearbeat can be felt everywhere and by everyone: Irrespective of climate, Age, Gender, Religious, Ethnic background, or Disabilities.
Football is teaching us positive heartfelt values: Fair Play, Respect, Inclusion, Trust, Teamwork, Responsibility and so on.

Football breaks down barriers and reconnects hearts together







INTO CELEBRATION.

STAND ON THE SIDELINE WITH STYLE, TERRACE CULTURE

Football reconnected with the fans
Fashion, Culture, Inclusivity
Create memories that evoke emotions
Through the symbol of belonging


INTO SPORT.

PERFORMANCE DRIVEN, BREAKDOWN BARRIERS
Enable them to enjoy their passion
Provide authentic gear for the fans
To engage with the sport again
Joyful, Collective, Soul